Rado watches  Less is More

hellod700 · 发表于 2010-1-29 09:47

\"At Rado, we don't follow the trends, we set the trends instead. We don't really look at what is happening in the market, we look at the future. We want to do things which have never been done in the market,\" says Roland Streule, the President of Rado. The Swiss brand has been known for doing things that have never been done before,breitling chrono 19123, including introducing DiaStar, the world's first scratchproof watch in 1962 -- only 5 years after the brand was launched. Founded in 1917, Rado supplied precision movements to the watch industry before presenting its first timepiece collection in 1957, under the brand name Rado. Today Rado is part of Swatch Group, the biggest watch conglomerate in the world. While many Swiss watch brands highlight their heritage, Rado watches takes a different approach. Instead of stressing heritage, Rado highlights its state-of-the-art technology and avant-garde materials. While other brands use conventional materials such as gold, brass or steel, Rado uses high-tech, new materials that have never been used before as well as striking,breitling navitimer 62320, no-frills, futuristic designs as its recipe for success. \"Our watches look futuristic. One of our company's philosophies is to always look forward, not backwards,\" Streule said. Also, unlike many other brands, Rado's bezels are uncluttered, simple yet elegant, as \"less is more\" is one of the brand's basic principles. The brand presents many black timepieces. In fact, the essence of Rado is fundamentally black. Design is Rado's distinguishing feature. Its watches are recognizable due to their distinctive beauty. Rado watches have won numerous international design awards, such as Good Design Award (U.S) and Montres Passion General Public Price (Switzerland) for V10K watch, and iF Design Award China for Ceramica Chronograph, to name a few. The brand has distinguished itself by using materials including high-tech diamond, high-tech lanthanum, sapphire crystal and high-tech ceramics. The high-tech ceramics have not been used in the watch industry before. However, due to its extreme resistance,audemars_piguet classic 15109, it had been applied in medicine and on the heat shield that enabled the space shuttle's re-entry into the earth's atmosphere.